Family Travel Forum's FTFc division offers complete strategic consulting services to veteran family marketers as well as travel industry professionals new to the family travel niche, delivered according to a modular fee structure. Family Travel Forum's FTFc division offers complete strategic consulting services to veteran family marketers as well as travel industry professionals new to the family travel niche, delivered according to a modular fee structure.

Family Travel Forum Consulting (FTFc) works with clients to create tested and reliable family programs and family travel sales packages, enabling clients to successfully access the growing and lucrative family travel market. After thoroughly evaluating clients' existing family travel product, FTFc provides clear, economical, practical and proven ideas and techniques to make the refreshed product more dynamic and compelling to travel decision-makers. Whether you're a veteran family travel marketer or a client new to this lucrative space, we're here to help.

FTFc's Services for Veteran Family Marketers

EVALUATION OF CLIENT'S CURRENT FAMILY PROGRAM

• Safety Issues and Child Security
• Cost vs. Complimentary Activities
• Family Together Activities
• Children's Menus: Format/Cuisine
• Seasonal Programs
• Site Inspection of Children’s Facilities
• Staff/Child Care Provider Training
• Programming Content and Presentation
• Evaluate Age/Educational Appropriateness

ASSESSMENT OF CURRENT FAMILY TRAVEL SALES PACKAGE

• Review Included and Value-Added Elements
• Pricing and Positioning vis a vis Competition
• Identify Potential New Family Amenities and Facilities

ASSESSMENT OF CLIENTS’ MARKETING COLLATERALS

• Review Sales Material and Brochures
• Evaluate Press Releases and Your Family Message
• Assess Web Site Design and Usability
• Assess Marketing/PR/Advertising Messages

MAINTAINING FAMILY MARKET SHARE

• Growing Old with the Family Market
• Encouraging Family Loyalty
• Development and Marketing of Seasonal Activities
• Partnering with Local, Regional and National Suppliers and Vendors

FTFc Services for Newbies

DEVELOPMENT OF A COMPETITIVE FAMILY TRAVEL SALES PACKAGE

• Analyze Existing Market/Clientele Potential
• Develop Cost-Effective Approach
• Design Key Elements and Value-Added Benefits
• Price Appropriately for Fly/Drive and Local Markets
• Develop Children's Facilities, Soft Goods, Menus
• Conduct Research/Product Testing as Needed

RESTRUCTURE EXISTING PRODUCT TO ATTRACT FAMILIES

• Review Consumer Reception Procedures
• Convert Existing Assets into Family Facilities
• Hotels: Guest Room Set-up, Safety and Family Amenities
• Examine Staff Training
• Test New Product Development as Needed

DEVELOPMENT OF FAMILY ACTIVITIES PROGRAM

• Determine Needs/Seasonality/Viable Commitment
• Assess Cost vs. Return on Investment
• Assess Staffing Needs and Training
• Design or Designating Children’s Facilities
• Create Programming Content and Presentation
• Identify Safety and Security Issues
• Design Family Together Activities
• Research/Focus Group Test as Needed

DEVELOPMENT OF FAMILY MARKETING COLLATERALS

• Plan Approach to Family Market
• Create Sales Material, Brochures, Media Releases
• Refine the Family Message In-house and Online
• Refocus Marketing/PR/Advertising Messages
• Research/Focus Group Test as Needed

FTFc Consultation Services & Rates

FTFc services are priced according to each client's specific needs, projected time involvement and the agreed-upon goal. FTFc Team Consultations may range from and/or include:

• Conference Calls
• Site Inspections
• Research Analysis
• Staff Training and Retraining
• Design and Implementation of Sales Packages
• Design of New Products
• Implementation and Launch of Family Programs
• Interpretation of Focus Group Results
• Seasonal Adjustment of Programs
• Annual Maintenance of Sales Packages
• Ongoing Maintenance of Leadership Position in this critical niche

For more information and a free estimate, please contact the experts at FTFc. For more information about our services, please download the Family Travel Consulting brochure (pdf).